ISE 2017 was a huge success!

Seloy Live confirms “resounding success” at ISE 2017

Seloy Live is delighted to announce that its first ISE was a resounding success, with an incredible number of visitors to stand 14-M270, great feedback, positive business leads and some excellent press coverage –including Seloy Live Chairman Henri Kiuru being interviewed by ISE’s dedicated, daily at-show magazine, the ISE Daily – available to read here.

Seloy Live’s at-ISE partnership with Feonic, where the company showcased a Supercharged glass 90” interactive touch window with embedded sound, went down a storm. The 90” SENSE is a state-of-the-art portrait combination of a transparent insulating glass unit and interactive touch surface, with built-in sound from UK brand Feonic. View rAVe’s video interview with Seloy Live Chairman Henri Kiuru here.

In addition, ISE showcased an 80” SENSE in landscape; a 43” SHINE customised mirror solution for augmenting existing professional displays; and a 60 x 120cm SHADE with electronically adjustable transparency. The displays featured content from Finnish advertising agency TBWA and UK-based interactive visual media experts Spotted Zebra.

A video demonstrating how Feonic technology works within the SHADE solution can be viewed here. SENSE can be seen in action (without Feonic sound) here.

“The Seloy Live team all agreed that ISE2017 was a resounding success and we were very happy with the show, the feedback and business potential we managed to create,” comments Seloy Live Chairman Henri Kiuru.

“The amount of positive feedback was actually somewhat overwhelming, making us even more certain about the huge amount of potential and increasing demand for our products.


“And in addition to it being a success in terms of potential customers and partners, the show made us work even better as a team. We are a small group of people so seamless co-operation is crucial to our success. Next year’s presence at ISE will be bigger and better and have some very cool plans for the show – I can’t wait for ISE 2018!”

“It was a privilege to be able to bring something totally new to a huge technology-filled show like ISE,” explains Anne Lindgren, Seloy Live Sales Director. “We enjoyed experiencing the positive and amazed reaction from both fellow exhibitors and attendees. And having the opportunity to catch up with old friends – as well as meeting partners and customers from around the world – and making new acquaintances is always the best part of the show!”


Jukka Vuoristo, Technical Product Manager, added: “It was really exciting to meet so many partners and clients at ISE, and I hope to meet you in upcoming projects.”

Finally, Harri Korpela, on loan from Seloy Live parent company Seloy Oy, where he is a Sales Manager with 15 years of experience of working in glass and window projects, said: “I was very happy with the exhibition and surprised that we were so busy on the stand every day, all day long. Also, the feedback we got makes me very happy because so many people congratulated us for good innovative products and wished all the best for the company.”


Ahead of ISE, Seloy Live was delighted to announce its first SENSE installation at Helsinki’s Kalevala Jewellery flagship store – the world’s first ever see-through, touch-screen storefront. Installed in partnership with the Kalevala Innovation Lab, the jewellery manufacturer’s innovative digital services subsidiary, the SENSE technology window is the first of its kind anywhere in the world; currently the only storefront to utilise a genuine interactive touch-screen window.

Located next to the picturesque Esplanadi park in the high-end shopping district of Helsinki, the Kalevala store’s window allows shoppers to create a stunning 3D snowflake and share it via social media – with the app created by Helsinki-based digital agency Great Apes. Videos of the window in action can be viewed/embedded here, here and here (the latter includes further insight into Kalevala Innovation Lab).


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