UK debut for interactive touch glass with embedded sound

Seloy Live partnered with Feonic at RDSE 2017

Seloy Live, the innovative new interactive glass manufacturer, made its UK exhibition debut at RDSE (Retail Digital Signage Expo) 2017 with the first UK appearance of its unique 90” SENSE interactive touch, portrait window with embedded sound. The combination of a transparent insulating glass unit and interactive touch surface, with built-in sound from Feonic, was demonstrated on Seloy Live’s stand alongside a 42” SHINE customised mirror solution for augmenting existing professional displays.

RDSE and RDE (Retail Design Expo) took place at London’s Olympia from 8-9 May where SENSE was shortlisted for the RDSE Innovation Trail and Awards, appearing on the event’s ‘Winner’s Wall’.

“We were delighted to be able to showcase our embedded sound touch solution in the UK for the first time at RDSE – and were pleased to again be partnering with Feonic following the worldwide debut at ISE 2017,” says Seloy Live Sales Director Anne Lindgren. “There’s nothing quite like our products on the market, and the retail sector in particular has already begun to show a huge interest in our range of solutions – there was loads of positive feedback at RDSE. We’re rewriting the rulebook for interactive touch technology by supercharging glass.”

“We were so happy to again have the opportunity to work with Seloy Live at this year’s RDSE, following on from the display’s European debut at ISE,” says Brian Smith, Design Director, Feonic Ltd. “Seloy Live’s innovative range of interactive glass is a perfect match for Feonic’s invisible speaker technology, and RDSE attendees were wowed by this state-of-the-art technology combination.” 

A video demonstrating how Feonic technology works within Seloy Live’s SHADE solution can be viewed here. SENSE can be seen in action (without Feonic sound) here.

Intended primarily for retail, the company’s interactive portfolio embeds touch technology securely inside glass, enabling it to also function as a regular window when switched off. SENSE is available in any size up to 3m x 6m for indoor and outdoor use, with ‘true zero’ bezels (in other words, there are none!), and boasts a touch response rate of 5-20ms.

With interactivity secure within the glass – and customisable to work across some or all of the total available area – SENSE is protected from vandalism and weather, and can be washed just like a regular window. Thermal insulation, sound reduction, fire protection and theft resistance functionality are all supported by Seloy Live, and can all be built in to the design phase is required. A non-interactive version with projection only, called SCENE, is also available.
SENSE is a cost-competitive alternative to expensive interactive LCD/OLED/LED videowalls. Perfect for retail and public environments, it engages passers-by with unique interactive content, and also eliminates the need for old-style static window taping promos or displays showing non-interactive marketing videos.

Seloy Live SHINE is a customised mirror solution product that augments existing professional displays of any size – a unique proposition. When the display device is switched off, SHINE functions and looks just like a regular mirror, but when the device is switched on, its content is clearly visible through SHINE. The product’s semi-transparent mirrored glass can support up to 100 touch points with a response rate of 5-10ms, and is also available without touch functionality.

Seloy Live SHADE (not demonstrated at RDSE) boasts electronically adjustable transparency via a separate circuit breaker, allowing the user to toggle between transparent glass and non-transparent opaque – whilst a transparency dimmer function can also support up to six different opaque colour options. Ideal for meeting rooms, SHADE can also be integrated with touch and interactivity, when in opaque mode, functioning as both glass and interactive projection surface.


Seloy Live’s SENSE interactive touch glass was recently utilised as part of a high-tech immersive popup event for the London release of Ghost in the Shell.


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