We have installed the world’s first ever see-through, touch-screen storefront using our unique ‘Supercharged’ glass – in partnership with the Kalevala Innovation Lab. Integrated into the Kalevala Jewellery flagship store in Helsinki, the SENSE technology window is the first of its kind anywhere in the world. Set to revolutionise storefronts, it is currently the only one to utilise a genuine interactive touch-screen window.
Located next to the picturesque Esplanadi park in the high-end shopping district of Helsinki, the Kalevala store’s window was created by Seloy Live and the Kalevala Innovation Lab, the jewellery manufacturer’s innovative digital services subsidiary. The window’s application – allowing shoppers to create a stunning 3D snowflake and share it via social media – was created by Helsinki-based digital agency Great Apes.
“We’re so excited about this installation,” says Seloy Live Sales Director Anne Lindgren. “It’s fantastic to see our SENSE glass technology being used for the first time for retail purposes, and we can’t wait to announce our next installation!”
“Seloy Live’s ‘Supercharged’ glass is unique and it’s exciting to have the first window with embedded-touch interactive technology on the front of our flagship store – allowing customers to interact whilst still being able to see through to the retail environment within,” says Terja Koskenoja, Production Director & Head of Innovation at Kalevala Koru.
We are exhibiting at ISE 2017, on booth 14-M270, partnering with Feonic to showcase a 90” portrait interactive touch window with embedded sound. We are also showcasing an 80” SENSE window in landscape; a 43” SHINE customised mirror solution for augmenting existing professional displays; and a 60 x 120cm SHADE window with electronically adjustable transparency. Content comes from Finnish advertising agency TBWA and UK-based interactive visual media experts Spotted Zebra.